The Bergen Denim story
The Bergen Denim Story
West Coast Work Wear
We are two men from Bergen, Norway, with a shared passion for denim, design, and an uncompromising commitment to quality. Bergen Denim is more than just clothing – it’s about creating something that lasts, something that inspires, and something that adds meaning to both our lives and the lives of our customers.
With roots in the rugged landscapes of Norway and backgrounds that span from motorcycles, ATVs, snowmobiles, fishing, hunting, wilderness adventures, dogs, and a bit of everything else, we’ve built Bergen Denim to reflect the lifestyle we know and love. We’re all-rounders who understand the demands of gear that works as hard as we do – and our denim is no exception.
Our designs blend the durability of classic workwear with the raw beauty of Japanese craftsmanship and Norwegian tradition. Whether you’re riding through the mountains, or exploring the city, our garments are built to move with you and stand the test of time.
At Bergen Denim, we create more than clothing – we create tools for life.
What Drives Us?
We wanted to create something that brings joy to everyday life – for us as founders and for the people who wear our clothes. Starting Bergen Denim was about freedom, creativity, and a deep respect for craftsmanship and sustainability. We aim to design clothes that stand the test of time, minimize consumption and emissions, and elevate the experiences of daily life.
Inspired by the quality of japanese denim production, we add a distinct Norwegian attitude. Using materials like busserull fabric, wild sheep leather, deer skin and vadmel, paired with the world’s finest denim, we create timeless garments for those who value quality, style, and functionality.
Our Vision
To create the world’s strongest and toughest denim and workwear collection. Bergen Denim will be the natural first choice for anyone looking for clothing that combines traditional craftsmanship with modern attitudes towards sustainability and style.
Core Values
• Work Hard – Play Harder: Our clothes are built to work hard and last long, while looking just as good on a hike as they do on a night out.
• Elevate Your Everyday: Everyday life deserves the best – and the best means timeless design, raw quality, and ultimate comfort.
• Responsibility and Respect: For people, nature, and the resources we use.
Our Approach
• No Compromises on Quality: We overengineer everything – from stitches to fabrics.
• Sustainability First: Long-lasting clothing, plastic-free products, and as far as possible, localy sourced production.
• Close Contact with Customers: We create our garments in collaboration with the people who wear them – your feedback is our driving force.
• Minimalism and Creativity: Less consumption, more experiences. Our clothes are designed for a life in motion.
We started Bergen Denim because we wanted to create something that truly matters – for us, for our customers, and for the future. Together, we can make “roughwear” a lifestyle that holds real meaning.
Welcome to Bergen Denim.
Here, tradition, durability, and attitude come together – one garment at a time.
